Propaganda as Pump Handle (2006)
Communications / History / Society / Technology

Propaganda as Pump Handle (2006)

Simply saying propaganda is neutral and we only need to use it for good fails because much of what constitutes the “good” is contingent upon any number of factors – preconceptions and ideology, social class, education, political and economic power – that must be examined in order to understand propaganda as a social force actualized in the real world. Propaganda is embedded with value and largely becomes, due to unequal social relations which exist, a tool for the powerful, who are the principle operators and owners of the channels of mass communications, if not the primary influencers of them. The value-neutral approach overlooks this social (mal)distribution of power and, in doing so, helps to reinforce and reproduce this reality of inequality. Continue reading

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